F.A.I.R.

Fashion
Artificial Intelligence
Responsibility

Fashion has the power to inspire - and AI has the power to transform.

We position F.A.I.R. as the driving force behind creating a global framework for responsible AI adoption in the fashion & lifestyle industry.

Mission

In a world shaped by rapid technological change and growing geopolitical divides, collaboration on AI is more critical than ever.

F.A.I.R. unites leading experts from Europe, the U.S., and beyond to ask the right questions, generate actionable insights, and shape meaningful AI standards for the fashion & lifestyle industry.

We empower experts, startups, and governments to collectively go from imagination into real-world impact.

APPROACH

Knowledge belongs to all of us. Every insight and finding from F.A.I.R. will be open-source, ensuring that everyone—from industry leaders to the public—can access and understand how AI is reshaping the fashion and lifestyle industries.

01 TRANSPARENT

02 Innovative

We champion innovation with a purpose. Our community of experts, technologists, and entrepreneurs work hands-on to turn promising ideas into real-world solutions, advancing responsible AI across fashion and lifestyle. Through dedicated tech development programs, F.A.I.R. bridges visionary thinking with tangible impact.

Responsibility is woven into every discussion. F.A.I.R. develops guidelines grounded in ethical reflection—examining not just what AI can do for fashion and lifestyle, but what it should do. Our mission is to keep human values at the center of AI-driven change.

03 ETHICAL

04 TRAnSATLANTIC

Change knows no borders. With members from across the U.S., Europe, and beyond, F.A.I.R. creates a global forum for innovation and learning. We believe the most powerful ideas emerge when diverse perspectives meet—and that lasting solutions require truly international dialogue.


Meet our Council Members

  • BERRY WITEK

    Global Brand Strategist, Business Growth Leader in Sport & Lifestyle Fashion

  • BRYAN CIOFFI

    Futurist & Brand Builder, Merging Technology with Creative Design

  • CLAUDIA BOTHE

    Fashion Designer, Founder of LA BANDE BERLIN

  • Dr. Juergen Gessler

    Executive Advisor & Business Angel in Tech-Driven Innovation

  • NINA SKARRA

    Founder & CEO, IDNTFY, Sustainable Fashion Tech Pioneer

  • Dr. Richard Federowski

    Partner at Roland Berger, Fashion, Lifestyle & Luxury Expert

  • Thomas Steinbrueck

    Brand Transformation Expert, Creative Director, Lecturer

  • TIAGO VALENTE

    Award-Winning Creative Director, Innovation Leader, Futurist

Read Bios